Top 5 Beauty Retail Apps in Ukraine: Q2 2023 Performance

In the second quarter of 2023, the top five beauty retail applications in Ukraine demonstrated varying performance trends in terms of weekly downloads and active users. Here’s a detailed look at their performance based on Sensor Tower data.

Notino: profumi e cosmetici saw a significant fluctuation in weekly downloads, starting strong with around 16K downloads in late March, then dipping to approximately 4.8K by early May, before rebounding to about 13.5K in early June. Despite these fluctuations, the app maintained a relatively stable number of weekly active users, with a slight increase mid-quarter, peaking at around 35.8K in early June.

For Nykaa – Makeup/Beauty Shopping, weekly downloads remained modest, averaging between 300 to 700 downloads per week. The app’s active user base showed a steady upward trend, growing from about 1.4K in late March to over 3K by the end of June.

IPSY: Personalized Beauty experienced lower download numbers, ranging from 17 to 89 downloads per week throughout the quarter. Despite the low download figures, the app managed to sustain its weekly active users, maintaining around 450 to 590 users consistently.

Perfumerías DRUNI had minimal weekly downloads, often below 30, yet it managed to keep a steady active user base. The number of active users hovered around 120 to 160 throughout the quarter, showing slight increases towards the end of June.

Finally, Superdrug - Beauty and Health also had minimal weekly downloads, usually under 30. The app's active users were relatively low but showed some growth, reaching up to 20 by the end of June.

These insights into the performance of beauty retail apps in Ukraine for Q2 2023 are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.